Users will soon have a fresh option that allows them to lessen the amount of AI-made content appearing in their timelines. This initiative comes as the service announced that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a widespread release. This advancement aligns with a surge in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A significant portion of this content is considered “AI slop”, a phrase for substandard, factory-style content that is frequently nonsensical or dreamlike.
Based on user feedback that numerous viewers like content produced via AI tools, including AI artwork to educational videos, and we want to provide users the option to adjust the amount of that, according to their own preferences,” said a platform representative.
AI on the Platform
The service shared that there are currently over a billion videos on its app tagged as artificially created. Overall, over 100 m media items are submitted to the app every day, making AI-generated material a minor percentage of its total content library.
User Control Features
Viewers will be capable of reduce or increase the amount of AI-generated videos they see by opening the topic control feature in the app and choosing the AI content topic. Other topics that currently be controlled under the setting encompass news, style, beauty, and choreography.
Platform Guidelines
Its rules oblige creators to label “realistic” artificially created content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the platform will henceforth apply an “AI-made” watermark to content made using its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This measure is intended to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a two million dollar awareness program for specialists and groups to develop informative material about using AI responsibly. This initiative will assist educational bodies specializing in training coding and technology.
Content Safety Approach
The platform has supported its content review process, during debate over proposals to lay off a large number of content moderators in Britain. TikTok is set to eliminate a significant number of roles in its trust and safety department in London, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but AI can protect employees by filtering out the most harmful content prior to it is viewed by staff. TikTok stated a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to the use of its automated systems.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is why a extensive automated help is really helping us process content quickly.”
